Brand identity
Brand identity and manual from $1.700.000
We design brand identity and manuals for businesses that are about to build a serious digital presence. From $1.700.000 COP it includes logo and variations, palette, typography, visual system and a PDF manual. It is the mandatory step before a website when the brand does not exist yet. We are based in Medellín, but we film in any city in Colombia: the client covers the team's travel costs and the rest of the process is the same.
Updated: September 2026
Who it's for
New businesses, businesses that grew with a logo made in a hurry, and personal brands that want to look like a company. If you are going to invest in content or a website, the identity is what makes everything look like the same family.
How it works
1. Diagnosis
What you sell, to whom, what sets you apart, and which references you like and which you do not.
2. Proposal
Two concept routes with logo, colors and typography applied to real pieces (post, card, cover).
3. Development
The chosen route is refined: logo variations, palette with codes, licensed typefaces, icon or texture system.
4. Manual
A PDF with usage rules, basic applications and files in every format.
What's included
- Main logo and variations.
- Palette with HEX and CMYK codes.
- Typography with the license stated.
- Basic visual system.
- Applications for social and digital stationery.
- Brand manual in PDF.
- SVG, PNG and PDF files.
What's not included
Trademark registration before the SIC, printed stationery, signage and packaging (quoted separately).
Investment
From $1.700.000 (COP)
Note: brand identity is a prerequisite for a website when the brand doesn't exist yet.
FAQ
How long does it take?
Three to four weeks from the diagnosis.
How many proposals do you present?
Two concept routes and up to two rounds of adjustments on the chosen one.
Can I keep my current logo?
Yes, if it works; sometimes all it takes is sorting out palette and typography.
Does it include trademark registration?
No, but we show you how to do it before the SIC.
Do you hand over editable files?
Yes, in SVG and vector PDF.
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Build what you need
No meeting, no “we'll send the proposal next week”. Pick your pieces, watch the price update and send us the order on WhatsApp.